On-page SEO for local search consist of planning your local search marketing campaign by researching your core keywords and definitely research your competition.
Once you have a clear idea of the core keywords you’re attempting to rank for you start with your on-page optimization of meta-tags and redoing the content on your webpages. Once that’s done you begin to write unique quality content that your readers will find useful.
Studies show that at least 50% of all traffic for local business comes from mobile and maps. It’s important to make sure that you’re not only listed but optimized for maps such as Google Maps and the many other local map providers.This is done by ensuring that your listings are accurate and consistent on local directories as well as Google My Business.
SEARCH ENGINE OPTIMIZATION
If you’re building a brand and looking to market outside of just your local market, this plan is for you. Whether you’re offering a national product or service, it’s going to require keyword research and an aggressive on-page optimization plan.Search engines are looking for more than optimized meta-tags these days. They want the websites they rank well to offer a great user experience. The look for unique quality content, quick websites, structured data and so much more.